Case Study · Creativo Hollywood Studio
Wekeza: An AI-Made Music Video That Drove 240,000+ Website Visits and 5,000+ App Downloads
Creativo's AI Hollywood Studio wrote and produced a story-driven music video ad campaign for Wekeza, a Techstars-backed investing app that teaches personal finance in 10 languages. On a small budget, the campaign held a click-through rate above 5.5% from start to finish, drove more than 240,000 unique website visits, and helped Wekeza pass 5,000+ verified downloads on Google Play. The music, story, and video were all produced in Creativo's AI Hollywood Studio.
Client
Wekeza Holdings, Inc.
Category
Fintech · investing app
Scope
Ads and marketing, original music video
Production
Creativo AI Hollywood Studio
Click-through rate
Above 5.5% for the entire campaign
App downloads
5,000+ verified on Google Play
Budget
Small startup budget
Website traffic
240,000+ unique visits
About Wekeza
Wekeza, Swahili for "save and invest," is an investing and financial education app founded by Sabrina Lamb. It lets members invest in U.S. stocks for $1 a month and teaches personal finance in 10 languages, including Swahili, French, Haitian Creole, Yoruba, and Zulu, for communities across the African Diaspora.
The challenge
Finance apps are among the most expensive categories to advertise, and most of their ads look alike. Wekeza needed creative that felt like culture rather than a bank ad, on a startup budget.
What Creativo made
Instead of a feature walkthrough, Creativo built a music video with a story at its center. The team wrote the concept and directed the piece; Creativo's AI Hollywood Studio produced the original music and every frame of video.
The result
The campaign held a click-through rate above 5.5% for its entire run, well above the roughly 4% average commonly reported for finance ads. It drove more than 240,000 unique visits to Wekeza's website and helped the app pass 5,000+ verified downloads on Google Play. All of it ran on a small startup budget, and the story-driven video carried Wekeza's message far beyond what the ad spend alone could buy.
Frequently asked questions
Can an AI-made music video work as an app install ad?
Yes. Wekeza's story-driven AI music video campaign held a click-through rate above 5.5% for its entire run, drove 240,000+ unique website visits, and helped the app pass 5,000+ verified Google Play downloads on a small budget. Story and music give people a reason to watch before they ever see the product.
Was the music also made with AI?
Yes. The music, story, and video were all produced in Creativo's AI Hollywood Studio, under human creative direction.
Does Creativo work with fintech and app companies?
Yes. Creativo makes install-focused video ads for app and fintech companies, built to perform on a startup budget.
